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The Art Behind Building a Booming Small Business

When you ask Scott Cox, owner of Eastern Montana-based custom shop, Rimrock Art & Frame, what separates his small business from the pack, his answer is easy: Cox focuses his selling model as much on the picture frame business as he does on the relationship building business. To say Rimrock Art & Frame is thriving […]

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From “Buzz” to Bucks: Make the Most Of Event Marketing

Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy. With some simple planning, hosting the perfect event for your business is a great way to gain new customers, keep the old and generate awareness for your […]

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Creating Long-Term Potential from Your Intern

Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad perspective of business operations, and help ease the workload in your office. Intern applicants put their best foot forward to make a […]

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Keep Co-workers Cohesive with Perfectly Planned Potlucks

My team at work is a little food obsessed. Okay, truthfully, we’re a LOT food obsessed. We start talking about lunch around 9:30 in the morning. So when it comes to team builders, we find there is nothing better than a potluck. A little time with colleagues with good food and good conversation can really […]

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Creating a Great Business Brochure

Recently, my cousin asked for help proofing a brochure she created, and as a student of journalism, I was happy to help. Upon first review, I noticed several layout and design elements that needed improvement. And that got me to thinking — I bet a lot of small businesses face the same issues. Making custom […]

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How to be Productive When Outside the Office

 Ah, winter. The days feel shorter, the cooler weather is approaching, the kids are in school and a holiday retreat is beckoning. But what about your responsibilities at the office? No worries! We here at the Out of Office blog have some tips to help conquer the frenzy that always arises in the days leading up to that glorious […]

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Brand Building for the Competitive Entrepreneur

Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In this context the word authority doesn’t mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create more […]

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Small Business Secrets from the Lemonade Stand

I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each group waving vigorously at me as I cruised past. I thought to myself I’d never seen that before, […]

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Running a Small Business On-The-Go, Like a Pro

Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time? Maybe you own a mobile accounting service or dog grooming van. Maybe you and your sales team […]

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Eight Easy Ways to Create More (and Better) Content

Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things like blog posts, email newsletters, direct mail pieces and articles, takes time. The key to baking content production into your daily and weekly routine is to […]

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