paper stack

Direct Mail Still Matters. How to Create Pieces That Sell

If you think online advertising, email marketing and social media have made direct mail obsolete, think again. Last year, 65 percent of consumers made a purchase as a result of direct mail, as reported by the Direct Mail Association (DMA). The cost of direct mail is no higher than that of print and pay-per-click (PPC) […]

Continue reading
Untitled

No… It’s not too early to prep for the Holiday!

It may be early fall, but FedEx Office is already thinking ahead to help jumpstart your small business holiday sales. Last week’s tweet chat with small business guru Anita Campbell got us up-to-speed on planning essentials and what needs to done for a fail-safe, revenue-generating holiday season for your business, employees and customers. We shared […]

Continue reading
FINAL Graphic

Taking your Small Biz from Red to Green this Holiday

Follow @FedExOffice for a Tweet Chat with Small Biz Expert Anita Campbell Whether your business is brick and mortar, online only, small or mid-sized, it’s time to switch from first to fifth gear on holiday season preparations. Why? November and December are crucial revenue-generating periods for most businesses. Between 20 and 40 percent of yearly […]

Continue reading
Poltuck 04 02 10 2

Keep Co-workers Cohesive with Perfectly Planned Potlucks

My team at work is a little food obsessed. Okay, truthfully, we’re a LOT food obsessed. We start talking about lunch around 9:30 in the morning. So when it comes to team builders, we find there is nothing better than a potluck. A little time with colleagues with good food and good conversation can really […]

Continue reading
1_25_10 - Making a Good Presentation

Creating a Great Business Brochure

Recently, my cousin asked for help proofing a brochure she created, and as a student of journalism, I was happy to help. Upon first review, I noticed several layout and design elements that needed improvement. And that got me to thinking — I bet a lot of small businesses face the same issues. Making custom […]

Continue reading
072610_How to be Productive When Outside the Office

How to be Productive When Outside the Office

 Ah, winter. The days feel shorter, the cooler weather is approaching, the kids are in school and a holiday retreat is beckoning. But what about your responsibilities at the office? No worries! We here at the Out of Office blog have some tips to help conquer the frenzy that always arises in the days leading up to that glorious […]

Continue reading
customer

The Art Behind Building a Booming Small Business

When you ask Scott Cox, owner of Eastern Montana-based custom shop, Rimrock Art & Frame, what separates his small business from the pack, his answer is easy: Cox focuses his selling model as much on the picture frame business as he does on the relationship building business. To say Rimrock Art & Frame is thriving […]

Continue reading
master_bm_c0194_160-97

From “Buzz” to Bucks: Make the Most Of Event Marketing

Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy. With some simple planning, hosting the perfect event for your business is a great way to gain new customers, keep the old and generate awareness for your […]

Continue reading
desk

Creating Long-Term Potential from Your Intern

Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad perspective of business operations, and help ease the workload in your office. Intern applicants put their best foot forward to make a […]

Continue reading
brainstorm

Brand Building for the Competitive Entrepreneur

Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In this context the word authority doesn’t mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create more […]

Continue reading
Follow

Get every new post delivered to your Inbox.

Join 68 other followers