I am always looking for new ways to show my clients, colleagues and important contacts that I appreciate them, especially around the holidays. Holiday greeting cards are ideal for small business owners because they are easy to create, inexpensive to send, and can be a great way to solidify your brand. And FedEx Office® provides everything you need to create the perfect holiday greeting card.
Creating Memorable Holiday Greeting Cards for Your Small BusinessFedEx Office
To me, the more memorable the greeting card, the better. And you can get more creative than you may think! You can use a memorable design, include something fun inside the card, and even send it during an off time so it doesn’t get lost in the traditional Christmas card blitz.
This year, I decided to send out Thanksgiving greeting cards with a unique insert. Since my business is the Small Business Bonfire, and we’ve done promotions with s’mores in the past, a greeting card with a recipe for S’mores Pie at Thanksgiving time (the season of pies!) was the perfect combination.
I started by choosing a 5×7 folded Thanksgiving card template provided on the FedEx Office® Design & Print Center.
It took less than 20 minutes to use the design tools to add a custom message, change the colors and fonts, and add my logo.
Once the design was perfect, I selected the quantity and printing specifications (I chose full-color printing for inside the card and a linen finish), and placed my order.
The insert for my mailing was a simple postcard with a photo on one side and the recipe on the other. You can upload your own design and order online using FedEx Office® Print Online, or bring your file to your local store for printing. The FedEx Office Design & Print Center tool also has a lot of postcard templates that are ready to customize.
I received my greeting cards in about a week with the free 7-day shipping option, but you can also upgrade to 3-day shipping if you are tight on time. Make sure you consider the time it will take you to personalize, address, stamp and send your cards when you place your order.
Whether you send cards for Thanksgiving, Christmas, New Year’s or another holiday that is meaningful for your business, custom greeting cards are an easy and fun way to reach out to your customers to tell them they are important to you. And you can keep your business on their minds at the same time!
Alyssa Gregory is a small business collaborator and founder of Small Business Bonfire, a social, educational and collaborative community for small business owners. FedEx Office is compensating Alyssa to share her ideas for creative business-building projects on the Out of Office blog.