Whether you own a bakery or an online boutique, you’ve probably put a lot of thought into building your brand. From designing the logo to setting up a perfect website or storefront signage, the visual impact of your brand is usually the first interaction customers have with your company.
These days, it seems like you can put a logo on anything, and I do mean anything. While the abundance of branded merchandise is great, it also creates a lot of “clutter” in the marketplace. So how do you stand out in the crowd? There are lots of ways, but one of the tried and true methods is wearable branded merchandise – think hats, bracelets and t-shirts.
Why do these work? Because they’re something you can actually use. Unlike squeeze balls and desktop puzzles, they don’t frustrate you or end up in the junk drawer at home. Instead, creatively designed merchandise catches peoples’ eyes in a crowd and helps get your name out all over town. Branded t-shirts, for example, are also versatile. You can use them as:
· Customer or crowd giveaways. Consider running a special promotion for customers who wear your shirt into the store, offering a discount, entry in a drawing or the chance to spin a prize wheel.
· Uniforms for employees. You could even hold a t-shirt design contest and allow employees to choose what they’ll wear.
· Team shirts for conferences, trade shows, and volunteer or team building events. T-shirts unify your employees while providing recognition for your efforts.
· Sellable merchandise. People love unique or quirky brands. If your business fits into this category, consider creating shirts that capitalize on your style.
The most important thing is having a design that is funny or stylish enough that people want to wear it, while still capturing your brand and any message you’re hoping to convey. It can be pricey to engage a designer and unless you’re gifted in that area it’s hard to know where to start. This is where the FedEx Office® Design & Print Center comes in handy.
There are hundreds of custom t-shirt designs online and creating a shirt is as easy as finding a template you like and inserting your company’s logo and other information. There are several different color and fit options as well, allowing you to print your design on regular, slim fit or long-sleeved tees. Even better, there are price breaks for increasing quantities, or you can order just one if your goal is something specialized.
Do you have a branding tactic that has proven to be a boon to business? If so, share your wisdom with other Out of Office readers in the comments.