The Farmers’ Market is probably one of my favorite weekend destinations. I love fresh vegetables and fruit – not mention these days you can find farm-fresh eggs, fresh organic cheeses and dairy products, just-picked herbs, and some fantastic organic grass-fed meats if you’re really lucky. For a foodie like me it is absolute nirvana…a perfect state of peace, not the ‘90s Seattle grunge band!
Yet on my treks to various markets recently, I’ve noticed one thing that often could use some extra pizzazz – the signs many of these small businesses use to market their farm-fresh goodies. Whether you’re selling homemade crafts, grass-fed brisket or the oh-so-delectable banana-pineapple-macadamia nut salsa I can never resist, the signs you use to advertise your business and set you apart from the other vendors selling similar wares are critical!
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Handmade signs on poster board are certainly cheap and quick, but a durable and reusable sign not only helps establish you as a professional business, but in the long run may cost you less as you don’t need to replace the sign every week. Plus, professional signs inspire confidence among customers and show them you are someone they can count on to be around in the future. I know when I find a vendor whose products I enjoy, I seek them out the next time I go to the market. A permanent sign that displays you and your brand makes you easier to find each and every weekend.
There are many options from free standing aluminum and corrugated plastic signs to durable outdoor bannersthat can be hung from your table. There are even full color vinyl banners that can be housed in retractable banner stands that are easy to transport and setup. And to label all those boxes and bins of fresh produce, a well-designed sign can be quickly and easily made with programs like Microsoft Word or PowerPoint, printed on regular paper laminated for added durability.
Regardless of the option you choose, you should keep your colors consistent, you text clear and concise, and (if you have it), use a logo or some other branding to help set you apart from your competitors. And don’t forget some free samples – that always gets my attention!