They say the best dessert recipes are born from the originals – the ones made from scratch in your grandma’s kitchen when you were growing up. But there’s a delight in branching out too, in recipes and business. Taking a restaurant on the road is a growing fad in the mobile food market, bringing with it unique small business challenges along with an entirely new breed of entrepreneur.
A few years ago, The Yum Yum Cupcake Truck was only a dream of owners Alex Marin and Joey Conicella. Just shy of three years in business, they built their small business from the ground up and now serve the entire Central Florida region. We talked to Alex and Joey about how FedEx Off
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ice has helped them reach their goals, and got some tips for other small businesses owners.
For their day-to-day business needs, Yum Yum leans on printed menus and flyers to spread the word. “We are mobile, so it’s always a challenge for our customers to find us,” says Joey. “We like to hand out flyers and menus so people can look at the information when they get home. Also, as a small business on wheels, we lack the features of a proper office, so things like [use of] fax machines, copiers, etc. are all helpful on a weekly basis.”
On top of keeping the business moving smoothly, Yum Yum relies on FedEx Office to help with their custom posters and banners to promote their seasonal products. “Most recently, we needed a poster printed that would be hung on the outside of the truck to promote our special seasonal cupcakes,” Joey told us. “FedEx Office made sure everything was sized correctly and were able to get everything done in a timely fashion.”
The Yum Yum Cupcake Truck has become such a successful small business in an extremely competitive and fast-growing industry. Like Yum Yum, let us help you with the legwork, so you can focus on doing what you love!
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