Out of OfficeOut of Office Blog

Reviving your direct mail strategy

FedEx OfficeFedEx Office

Did you know, according to the 2013 Direct Mail Association (DMA) Factbook, 65% of consumers of all ages have made a purchase as a result of direct mail? Or that 73% of U.S. consumers said they prefer the convenience of direct mail for brand communications according to Epsilon’s 2012 Channel Preference Study?

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These statistics indicate that direct mail is alive and working.  In some cases, direct mail has been shown to receive an even higher conversion rate than digital marketing, including email, according to the same DMA Factbook study. How can that be when information and communication tactics seem to be moving toward a digital-centric approach? How can “snail mail” work in today’s marketplace?

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Like everything, there is a right and a wrong way to execute a successful direct mail campaign.

Dog invites

Here are five critical steps to create a successful direct mail campaign:

These five simple steps will help you conquer the most difficult part of developing a direct mail campaign. Click here to learn more about how we can help you get started with your next direct mail campaign.

Richard Jefferson,

FedEx Office

Marketing Principal, Retail Marketing

Rich Jefferson

Richard Jefferson is a contributing blogger for Out of Office on behalf of FedEx Office and Marketing Principal within the Retail Product Marketing team at FedEx Services. Equipped with over 25 years of direct marketing and printing experience, his s expansive network and experience has help drive the FedEx Office Direct Mail Service for the last seven years. 

Prior to joining FedEx, he had been connecting people and products through all types of direct marketing tactics, especially in Direct Mail for both small and mediums size business.  

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