As we wrap up another successful celebration of National Small Business Week, we want to share some of our favorite moments from this week’s informative ”Signs of Success” tweet chat with Anita Campbell, CEO and founder of Small Business Trends.
Anita covered everything from the “do’s” and “don’ts” of creating signs to how to effectively use signs to market your business during the holidays. She shared an hour’s worth of useful insights and included results from our recent that explored trends in signs and banners use across generations.
Here is a snapshot of her top tips from the chat:
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Don’t Forget. When it comes to signs and graphics, keep it simple. Limit words and images to prevent cluttering a sign. And don’t forget to proofread. Typos can be costly and may impact your company’s credibility. Always better to be safe than sorry.
‘Tis the Season! Tailoring your signs for the holiday season can seem forced and over the top. Explore using visuals and clever copy. Including simple, yet decorative seasonal symbols along with your message is an easy way to make the most out of the season.
On a Budget? When you need an inexpensive, yet quick sign solution for your business, corrugated plastic signs on metal stakes are affordable and grab curbside attention. Plastic banners also work well to draw attention to sales and are a large inexpensive and easy-to-hang solution.
Keep in Mind. When considering a font, make sure you opt for a large and easily readable size that can be viewed at a distance, especially outdoors! Bright, warm colors attract customers and help get feet in the door. But don’t forget to include enough contrast between the text and background to make it easy to read.
A special “thanks” for choosing FedEx Office as your small business partner! Please check out our new FedEx Office Small Business Center created specifically to answer questions and provide resources just for you!