Time is an entrepreneur’s most precious resource. Getting more done seems to be the topic of the year.
Mounds of systems, tools and software are sold each year addressing this issue when in fact productivity isn’t just about doing more, it’s about doing the right things based on priorities and objectives.
It’s about developing habits that keep you off the hamster wheel.
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Below are seven productivity habits to invest in now for the coming year.
- Get up earlier
Successful business owners get a tremendous amount of focused work done from about 5 a.m. to 7 a.m. Now, this may or may not be client work. It’s just as likely to be journaling, meditating or planning the week, but it’s how they get a jump on the coming storm of the day.
I started this habit myself in an attempt to get a few things knocked out before my children got up and it stuck even after they moved on. For me it seems like the only quiet time that exists in the day.
- Focus on what’s important first
This one is so hard because Twitter and Facebook and email just don’t want you to do this. Successful business owners ignore distractions and focus on the highest payoff work first. This may include doing the grunt work they don’t really want to do.
There’s something freeing about realizing you’ve conquered the toughest thing you have to do that day by 9 a.m.! On the days I actually do this I get so much done because I don’t fuss around trying to figure out how to put off what I know I should do.
- Obsess over value
A lot people preach the idea of obsessing over the customer, but I’ve found that real success comes from obsessing over value – valuable products, processes, communication, follow-up, service, content, connection and context.
When you obsess about delivering value, measuring value and increasing value in everything you do, you start to realize that everything matters and there are no small things – and there’s no better way to serve your customers than that.
This is a subtle thing – the best way to serve your customers is to obsess over value.
- Take care of the plant
Running a business is physically demanding and mentally stressful. Yes, it’s also a pretty awesome ride, but only if you maintain the stamina to put in long, high-energy days.
The most successful business owners I’ve worked with take time to recharge, reenergize and refuel through things like exercise, healthy eating, and rest. Once you’ve been doing this for a while you start to realize that the time you invest in these kinds of things pays some pretty hefty dividends in terms of productivity.
- Fill the gaps
Successful business owners seem to always be asking what’s missing. This can develop into a distraction, but when you stay really, really close to your customer you can start to recognize gaps in what you have, how you communicate and what they want.
The key is to understand your customer’s world and journey to get the information, products and services they seek.
- Get out of the office
These days you can run your entire business without actually interacting with other human beings, but human beings need to interact in order to live.
If you’re to grow, feel, learn, and understand you’ve got to get out of the office. Go to a conference, grab coffee with a customer, and mingle with people who are unique (your definition.) It’s how you find strategic partners, new perspectives and opportunities to learn and grow.
- Love to learn, learn to teach
Some of the most successful business owners are really great at selling, but they don’t sell so much as passionately teach. Here’s the funny thing though, many don’t actually like to teach.
Just ask someone who works for a small business owner. They are rarely very good at teaching employees how and why to do things, but they are generally insatiable learners who realize they need to figure out how to teach and tell stories in order to succeed.
As you look to 2015, embrace these seven tips and get off the hamster wheel and on track for a profitable new year.
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.