Out of OfficeOut of Office Blog

Balancing a Small Business and Your Social Strategy

Christine PerkettChristine Perkett

Managing a small business means you have a unique place in the world – not only are you doing what you love, but you also hold a lot more responsibility: marketing, finance, HR, and more. It’s a tough place to be, but worth it if you’re an entrepreneur at heart.

I learned the most about founding a marketing agency in 1998, and a PR analytics company in 2013. My marketing agency had the advantage of working with technology companies and influencers, so we were always a little ahead of the curve when it came to new tech.

In 2007, we were following influencers onto Twitter, for example, and learned the platform very early on, identifying it as a future business tool when others did not. We quickly realized we needed to use Twitter for ourselves, just as we were blogging and posting on Facebook and LinkedIn. The challenge, of course, was managing our business objectives while also making sure our social presence was consistent and persistent.

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It’s important to have a social strategy. Let me emphasize strategy. Too many businesses jump into social networks just because they see everyone else doing it, but they don’t really think about how it’s going to help their business (or hinder it).

Here are tips on managing a social strategy without hindering your small business.

It’s easy to get caught up in the excitement and potential of social media for your business. But it’s crucial that you remember your original mission, your customers and what is truly driving the growth of your business. While there may not be a one-size fits all strategy, when managed correctly social media can help your business tremendously.

 

Christine Perkett

Christine Perkett is a senior marketing and PR consultant, and the founder and CEO of SeeDepth, a PR Analytics platform that makes measurement easy, meaningful and profitable for PR agencies and corporate communications teams. She has been named a “Top 100 Must Follow Marketing Mind” in Forbes, “A Top 100 Small Business Influencer” in the Small Business Influencer Awards and a “Top 50 Social Media Influencer on Twitter” by Cision.

 

Christine Perkett is a senior marketing and PR consultant, and the founder and CEO of SeeDepth, a PR Analytics platform that makes measurement easy, meaningful and profitable for PR agencies and corporate communications teams. She has been named a “Top 100 Must Follow Marketing Mind” in Forbes, “A Top 100 Small Business Influencer” in the Small Business Influencer Awards and a “Top 50 Social Media Influencer on Twitter” by Cision.

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