Out of OfficeOut of Office Blog

Direct Mail Still Matters. Here’s How to Create Pieces That Sell  

Rieva LesonskyRieva Lesonsky

If you think online advertising, email marketing and social media have made direct mail obsolete, think again. Last year, 65 percent of consumers made a purchase as a result of direct mail, the Direct Mail Association (DMA) reports. The cost of direct mail is no higher than that of print and pay-per-click (PPC) advertising, the DMA says. Most important, direct mail’s average response rate—4.4 percent for both B2B and B2C mailings—is far higher than email marketing’s average response rate of 0.12 percent, according to Direct Mail News.

Ready to add direct mail to your marketing arsenal? Follow these tips to get results.

 

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Photo Credit: Purestock/Thinkstock

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