You keep a blog, but it is not getting the traffic you want. Should you give it up? No, of course not. Just go to work on making it more useful – which is how you make it better than awesome.
- Don’t be so formal.
Your website is very professional, and that is great. However, your blog does not have to be quite that formal. While if you have a highly formal audience you should not use slang, and you should never use bad grammar, your blog can be a little less formal than the rest of your content.
Subscribe to Out of Office:
- Use images.
People like to see other things than a block of text. Remember to use images, video, podcasts, and the like when you create posts. If your blog has the right tone for this, you can even use GIFs and memes to make your posts that much more eye catching.
- Don’t use stock images.
People recognize a stock image when they see one. And they don’t like seeing one. So when you go to pick an image, try to use one that you created (take a picture, get a graphic designer to make one, etc.). The more original your image, the more original people will assume your content is.
- Talk about things people want to hear.
One of the best ways you can get people to read what you write is to write about things people want to read. While this does not mean you have to get completely off topic of what you are about (and your writing should be correlated to your overall message), you can pick and choose interesting topics that relate to you.
- Make it easy to market your posts.
When people do read your post and want to share it, make it easy for them. Have clear social media buttons and don’t be afraid to prewrite your links so that the posts say what you want them to say without the reader having to do a lot of work to write out a post.
- Make it easy to find your post.
Make it easy for people to find your blog.
- Use proven optimization techniques to make sure you pop up in searches.
- Put links to your blog on your website and other social media outlets.
- Write about things people search for.
- Create content that people want to share.
- Promote your posts.
- Take advantage of the news and pop culture.
When you choose topics, make sure you think about stories in the news and throughout pop culture. It cannot only give you ideas of what to write about; it can also give you entertaining references to sprinkle throughout your posts.
- Don’t forget who your audience is.
When you are writing a blog, you can have a lot of fun with it, be creative, and be less formal than you would when you are writing most of your other content. However, don’t let that make you forget your audience. You still have to gear your posts towards your target audience.
- Write a captivating headline.
You have probably heard this many times before, but that just goes to show how true it is. If you want to catch people’s eyes and make them interested in what you have to say, you have to give them a headline that makes them want to know more about what you have to say.
- Break it up.
People don’t want to see a giant block of text. That just seems intimidating. So when you write for the Internet, you need to break it up into short paragraphs and a lot of points. The easier you make it to read, the more likely people will be to read it.
- You don’t have to keep it short.
People sometimes think they just need to throw up a lot of content and keep it as short as possible. But in reality, if you give people something worth writing, they will read it no matter the length. So write as much or as little as you need to write to get your point across.
- You do have to make it great.
You might not have to keep it short, but you do have to make it worth reading. People will not finish reading what you have to say or read anything you write in the future if they do not find it entertaining, informative, and trustworthy.
- Write what you want to write.
In the end, one of the best things you can do is write what you want to write.
- It will seem genuine.
- It will reflect the exact things you want to convey.
- And if you enjoy it, other people probably will too.
Follow It up with Great Social Media Use
It’s important that you promote every single post consistently on social media. One post is simply not enough. Share each post several times over the course of weeks and months on every social platform. Spruce up your blog with these steps, and you’ll get more traffic to your site.