Out of OfficeOut of Office Blog

A Short, Small Business Guide to Happy Companies and Happy Customers

Claire Diaz-OrtizClaire Diaz-Ortiz

For much of the world, summer is here, and small businesses and small business owners and employees are not immune to the highs and lows of a season not typically known for record-breaking sales and customers beating down every door. Indeed, summertime brings with it its own set of challenges for entrepreneurs and small business owners, and being aware of what may come is essential to keeping things running well at this time of year.

Here are a few key things that small business entrepreneurs and owners should remember when it comes to the hotter, brighter months in order to make sure that things not only run smoothly during this time, but thrive.

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Customers Can Be Few and Far Between

Summertime schedules are all over the map, and ultimately in most industries product launches or new service roll-outs are not only hard to plan for summer months, but are usually ill-advised. Unless you are well versed in your own industry’s staunch exception, you would do well to remember to keep the summer calendar lighter while you plan hard behind the scenes for a busy fall and winter. Importantly, though, this break in sales should never be looked at as a bad thing. Instead, the chance to keep a breezy summer promotional calendar full of white space is a great chance to allow customers to get to know and love you even more in a new light — one where making a purchase or taking part in an offer isn’t necessarily a part of the equation.

Time Off Can Be Not Just a Good Thing — But a Great Thing

Last month we explored the power of a small business vacation, and why taking time off and giving your employees vacation time during this season is such a smart move for your bottom line. By the same token, though, summer is also a time to realize that customers may be taking time off as well – and, as mentioned, that can be a very good thing. But why not go a step further and actually GIVE your customers some time off? Instead of continuing to promote to the few folks who are hanging around in any given August week, proactively decide to take some time off, and encourage your customers to do so with you by transparently proclaiming your summer break. Ultimately, by giving even your most loyal of customers breathing room to step away from your product and services for a while, you’ll see greater loyalty in the long run. Absence does makes the heart grow fonder, after all.

Smart Summertime Communication

The concept of taking time off is well and good, but how do you actually make sure that customers and clients step away during summer time without completely forgetting about you? It’s all about smart communication during the leaner times. Content marketing in summer should err on the side of friendly check-ins free of product promotion. Sure, a great sale or two thrown in around a key holiday can work, but remember that summer is the breathing room you and your customers need to allow for strong sales during the fall and holiday seasons. Send email newsletters and post social media content that allows customers to get to know you better without the promise of a sale on the backend. If handled right, that backend upside will come in due time in the months ahead.

In practical terms, this can go a few different ways. Perhaps you could try telling customers about the planned break you and your employees are taking for a specific period of time and remind them you won’t be in touch at all during that period. Many companies do this for a day or two around a big holiday, but what about for a two-week period of your own determination?

Or, maybe you’d prefer reminding that them that during summer months you’ll be communicating less frequently but on a regular basis. I’m always reminded of publishing the company I know in Michigan who keeps summer hours for the seasonally awesome summer. One result? Happy employees. Another result? Delighted customers like me, who love the idea of the practice and value their work even more as a result.

Finally — and this is key — encourage customers to do the same, by expounding upon the joys of time off and the rewards reaped in terms of productivity earned and satisfaction gained. No one wants to feel they have to apologize for taking time off, and you shouldn’t either. By explaining to your customers that this is a good thing for your business, a good thing for your employees, and a good thing for your customers, you get everyone on board. Ultimately, summer is a time to celebrate with customers and employees alike, and to share in the good cheer.

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    [b]How the Ukrainian clinic BioTexCom deceived its clients[/b]

    Hello everyone. The team of columnists searched a lot of clients, which BioTexCom deceived. We managed to find dissatisfied clients. We are diddled buyers of BioTexCom clinic of reproductive medicine. When was the new occasion with them, when company cheated people, we want to write as much reviews as it feasible and to help them. We did a excellent job and find many of incidents of negative feedback of organization BioTexCom. All of them you can search in Internet on request “biotexcom notices”. We want to support them and help them. With our public help, fewer people will turn to tricksters.

    Under you could search information from man who have fallen in furnishings, which were combined with BioTexCom services.

    They asked columnists to assistance them. Oliver and Jane help them and together we are finding data and reviewed it. With suggest columnist assistance they compose this story. Thanks for the support Oliver and Jane.

    When young families haven’t chances to have children, they approach to the surrogacy clinics. A lot of them are placed in Eastern Europe. One of the prominent reproductive medicine companies is BioTexCom. There are some of people in Poland, who use service of them. If to examine biotexcom surveys, is it possible to search any of negative researches.

    At last this company became famous cause of they don’t utilize DNA one of people. This clinic makes some of operation without required conditions. Some of humans from Germany, Slovak Republic, Romania are visit Ukraine and pick up children.

    You should view information from Cecilia Rizzika, who is Italian advocate. He told that at first his customers in 2010 get to company and visit agency. At firm doctors provided a surrogate mother, who shall impregnate with the semen of the future parent, but sperm wasn’t comprised. About this future mom get data after test. Outlay of procedure was 30.000 euros.

    [url=http://namba.kz/blogs/post.php?id=788391] More [/url] or [url=https://www.youtube.com/watch?v=69oZmCt0l9w]watch video[/url]

    Likewise one of the cases consisted in children who were taken to Poland and Romania. In Ukraine a criminal point has been public for the agency. Also was searched information that a lot of children were conceived from invalid mothers who get a diagnostic of “infertility 1 degree”.

    Therefore to the Prosecutor General’s Office of Ukraine BioTexCom is working in 2 large cities of Ukraine. They retrieve some people who want cash and suggest them. A lot of managers of clinic are working in Kiev in Kirovograd. The second city is one of the most oppressive areas all over the country. But guilty group, organized by a urbanite of Moldova and Germany didn’t defray collection a lot of years. In Italy some of humans know BioTexCom perfectly. This company is being debate at forums. More information you can however discover about this situation at link here [url=https://www.pri.org/stories/2018-06-29/ukraine-surrogacy-legal-some-ask-if-its-exploitation] Biotexcom Opinion [/url].

    Organization also use horrible conditions. In 2012 Ms. Maria from Vinnitsa offered for the program of surrogacy and became ill with hepatitis B. As she displayed, every day she asked about remuneration and under the contact organization need to pay her 200 EUR every month for subsistence, vitamine, medicines. For every period of childbearing, she must to obtain 1200 euros. All this coins young woman didn’t accept. When later Italian parents come to Maria, specialists said that she has posers with childbearing and it is necessary to pay 8000 euros and to model pattern. However, how later wman found out, this kind of research wasn’t necessary to do. Then this in 24 weeks young mom have other issues with her health. Girl said: “I come to medics in infirmary and doctors said that I have hepatitis B”. About this situation you could also read more at [url=https://www.mdr.de/heute-im-osten/ostblogger/ukraine-leihmutterschaft-100.html] My experience and review of BioTexCom [/url].

    Today many of persons all over the world know that they mustn’t give credence to the BioTexCom firm. Many customers who used services of this company don’t advice to use services of BioTexCom. In biotexcom are working scoundrels. Our estimate of clinic job – 1/10 points. Many persons must be sure, that this firm works as unfair firm. You should also to know that in company are working a lot of administrators who deleted any comments. We want to give you judgment. Never use services of BioTexCom if you don’t wish to be combined with criminal or other issues.

    At the moment this company is one of the biggest private firms. Actually, narrow-profile firms in Ukraine don’t admit to do the same things. The principal task – they marked of their reputation and don’t wish minus it.

    Also we recommend to explore and inspect papers in european media, which we are finding. There you can find judgments and fault from Prosecutor General’s Office of Ukraine and opinions from other people about this organization.

    Also we are finding reviews from employees who were worked in clinoc. We are finding medics who were worked in BioTexCom. They confirm that clinic use different methods to fool folr all over the world. Managers also said that specialists don’t care about clients health.

    1. Medical staff is not officially working. As rule they asked specialists from other clinics to do the procedure.
    2. This serve doesn’t have enough medical equipment. Any doctors must to do operations by their hands. It’s unusual.
    3. Services which cost $39.000 doesn’t define the sex of the baby. Actually other clinics do it for free and should say needful data.
    4. In videos which are shown for clients BioTexCom folk can see elite flats. It’s not true.
    5. Also specialists of BioTexCom said they are whole maternity hospital. In fact, they are renting 3 ameliorated wards in the municipal enterprise Kyiv Maternity Hospital №3. And in the video managers exaggerate and show this state institution as their clinic.

    [url=http://biotexcom.pt/] Don’t trust [/url]


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