Everyone forgets things once and a while, but not Ron White, a two-time US national memory champion who held the record for the fastest person to memorize a deck of shuffled cards, and the fastest person to memorize the longest string of numbers (167 digits). Not only is Ron a top memory expert, but he is also a business owner and entrepreneur who teaches others how to use their memory to maximize profits and production.
Ron has been in business for more than 26 years, teaching online memory improvement courses, in-person seminars and keynote speaking. “Since 1991 I have used Kinko’s and now FedEx Office to print millions of copies”. Ron relies heavily on his local FedEx Office store to deliver quality prints and trusts them with his continued business, “my order forms have been printed exclusively at FedEx office since the start of my company.” Ron speaks to over 50,000 people in his audiences every year, and takes pride in leaving a good impression with every single one of them. “It gives me great confidence standing on stage knowing everyone has quality printed materials helping me drive my points home and close my sales.”
One of the biggest misconceptions that Ron cleared up after owning his own business was that the best products don’t win, in reality, the best marketing wins! “I strive to make my products the highest quality but I also put equal amounts of effort in marketing and sales.” Ron takes tremendous time designing his handouts and utilizing FedEx Office to print at the highest quality to market his business in a memorable and credible way.
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Here is what Ron had to say about the importance of print to his business and why it should be important to all of us. “I’m a memory expert. One thing I know for sure is that people remember what they see longer than what they simply hear. As a speaker, when I can have quality handouts with important details pertaining to my speech; I know the audience will recall the information much longer if they see it!” Print helps Ron make an impact and reinforce his message to his audience, helping to convert his teachings from the audience’s working memory, also known as short-term memory into their more permanent long-term memory. “I never and I mean never, give a presentation without having handouts from FedEx Office in every participant’s hands.”
If you remember nothing else, remember Ron’s top five tips for making a business memorable!
- Hire skilled people – Get a good certified public accountant (CPA). Although, it may cost you up front, in the long run, it can save you lots and lots of money.
- Create the highest quality product – But, don’t wait to get your product perfect before you go to market, you can always update and perfect your product/service as you go. You need to get revenue coming in as soon as possible.
- Create additional products that you can upsell – Upsells can increase revenue by 30% or more. For instance, at check out a question we’ve all been asked is, ‘Would you like fries with that?’ That’s an example of an upsell.
- Build a community – Whether it’s a Facebook group, page, Instagram or email list you must build a community and interact with your community. Use social media to sell your products and engage your brand in a fun way, while still providing value.
- Take risks – You can’t steal second base with your foot on first base. Sometimes you just need to ‘go for it’.
Find out how FedEx Office is helping other small businesses here and share your small business story on Twitter or Facebook using hashtag #MyFedExOffice.