When was the last time you had a healthy fruit snack that was tasty and healthy? Can’t remember? Well, Evan Delahanty owner of Peaceful Fruits provides fruit snacks made from nothing but real fruits.
Peaceful Fruits has been up and running since early 2014 with hopes of growing bigger and expanding in the future. Their mission is to spread awareness about social enterprise, and provide sustainable, full-wage jobs to individuals in the Amazon Rainforest and those from underserved populations in Evan’s hometown of Akron, Ohio. Peaceful Fruits also proudly employs adults with disabilities.
Evan says, “High quality, low cost printing is absolutely necessary to us as a bootstrap startup with a story to tell.” It is critically important to get his story out through printing materials. Peaceful Fruits uses FedEx Office not only for printing necessities such as labels, card stocks, and barcodes, but also for its shipping needs.[jetpack_subscription_form title="Subscribe to Out of Office:" subscribe_button="Sign Me Up"]
During Peaceful Fruits’ earlier growth stages, Evan was selling faster than he could produce. “FedEx Office goes out of their way to do what is best for us,” Evan says. Team members have helped Evan by suggesting different ways to print, saving him time and money.
Evan also uses social media channels such as Facebook, Twitter, and Instagram to sell his fruit snack products to consumers primarily based online, while also selling in select local grocery stores.
While Fridays may be the most exciting day of the week for some, for Evan it feels like the week is just beginning. “No time to slow down when the buck stops here,” Evan says. “Being your own boss means having to work extended hours throughout the week and still balance your social and personal life. I have to say, my boss (me!) sets crazy hours!”
Evan also shared his thoughts on the importance of finding partners and employees that can help get you through the new challenges each day brings. Although, you may want to run it all on your own, he shared, it is critical to build confidence in finding that one person and/or few people that can delegate to.
Below are five tips Evan encourages all small business owners to consider.
- Experiment with different audiences – maybe your best customer isn’t who you think!
- Test, test, test – try out different things, but only if you have a good way to measure the results.
- Find ways to give back to your community – it keeps you and your team motivated and customers will reward you for it.
- Always consider the entire margins – we always want to know not just how much an item costs to make, but the entire cost of the shipment, fulfillment, packaging and shipping.
- Tell your story – it’s never been easy for customers to find you, cutting through the noise is tough. Find something you can speak to authentically and then turn up the volume!
Find out how FedEx Office is helping other small businesses find smart solutions here and use #MyFedExOffice to share your story on social media for a chance to be featured.