After a twenty-year career in real estate, Michael Laub decided to “fuel” his passion for alternative energy by starting his own business, CNG United, a company designed to help other local businesses implement greener fuel system solutions
Laub began by creating an educational training program for auto technicians all over the country in local communities where he knew mechanics in garages were twisting wrenches and changing oil. But with a new company, a new location and name, and a lack of awareness, there was a dire need to build buzz around his new business. So he hit the ground running putting together pamphlets, promotional vinyl banners and printed education manuals to get the word out. And it didn’t stop there. Laub had to get these materials created and packed and shipped to customers. That’s when he turned to FedEx Office.
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Laub knows all the Team Members by name at his local FedEx Office, and they know him. He does all of his printing for his educational classes, and also packs and ships the parts for his natural gas conversion. It really is his one-stop-shop.
“When I walk in, they’re already saying hello before we even take our first step inside, and when I set my package on the counter, I already know it’s going to be taken care of every step of the way” said Laub. “Being a small business, promotion is key and there are so many avenues to promote your company. Whether it’s through business cards, education manuals, and now more recently our CNG United banners used across the country when we do our CNG United training programs.”
When designing his promotional materials, Laub held true to three best practices for creating effective banners to better advertise for small business:
- Use an “S” flow – Start with the headline text at the top since the eye naturally begins there. Underneath the title, continue your subtext beginning at the top left. End in the lower right corner with the call to action, moving in a backward “S” pattern.
- Make it clear – When incorporating your brand’s logo on the poster or banner, double check that your image files are at least 300 dots per inch (DPI). Using a high-res image ensures you don’t have any pixelated, undistinguishable images or photos, which can look exponentially worse in large formats.
- Keep the white space– Stick with one key message to prevent clutter. Remember to keep white space in mind to avoid a busy or disorganized looking design. White space also creates an illusion of larger space. Incorporating a light colored white space allows the reader’s eye to naturally gravitate toward the text.
Laub and his trusted partners at FedEx Office together are able to provide local mechanic shops around the country solutions that make a “green” impact on the environment every day.
Find out how FedEx Office is helping other small businesses find smart solutions here.